The automotive industry in New Zealand is built on trust, loyalty, and repeat business. Car dealers, service centres, parts suppliers, and automotive businesses all benefit from branded promotional products that keep their name in front of customers between purchases — and a car purchase cycle of 3–7 years means staying top of mind matters.
Waikato Printing Company works with NZ automotive businesses to source branded products that make sense for their industry and their clients.
What Promotional Products Work for NZ Automotive Businesses?
Wireless car chargers — the INGENIO Arc Wireless Car Charger is the standout product for car dealers. Give every new car buyer a branded wireless car charger and your logo is in their vehicle every single day — exactly where you want it. This is a premium gift that’s perfectly on-brand for a car dealership and genuinely useful to every driver.
Key rings are the classic automotive promotional product for a reason — every car comes with keys, and a quality branded key ring is used every time the car is driven. The Capulet Key Ring Round, Capulet Key Ring Square, and Capulet Key Ring Rectangle are durable, well-finished options available in a range of colours. The Santo Bottle Opener Key Ring adds a fun, practical extra function that gets noticed and appreciated.
Commuter travel mugs are ideal for car buyers who commute. The Commuter Travel Mug is specifically designed for car use, fitting in most vehicle cup holders. The Sentry Vacuum Mug is another popular choice for car-friendly branded drinkware. Give one with every new vehicle purchase and your brand is in the car every morning.
Branded vacuum bottles — for a slightly larger gift, the Nexus Vacuum Bottle and Spyro Vacuum Bottle are popular for new car delivery packs. See the full drinkware range.
Branded umbrellas — leaving an umbrella in every new vehicle delivery pack is both practical and impactful. When it rains, that umbrella comes out — and so does your logo. The Metropolitan Umbrella or Full Colour Umbrella are good options for vehicle packs. See our full umbrella range.
Branded notebooks — a Paulo Notebook and Pen Gift Set or Kraft Notebook Set makes a thoughtful addition to a new car delivery pack — useful for recording service details, mileage, or expenses.
What’s a Good New Car Delivery Pack?
Many NZ car dealers now put together a delivery pack for new vehicle purchases — a branded bag containing a few thoughtful items. A popular combination is:
- Branded key ring (for the new keys)
- Wireless car charger (for the dashboard)
- Travel mug or water bottle (for the commute)
- Branded tote or bag (to carry it all in)
This turns a key handover into a memorable brand experience — and every item keeps your dealership’s name in front of the customer every day.
What About Service Centre Giveaways?
Service centres benefit from smaller, frequent giveaways to keep customers coming back. A branded pen or key ring at every service is a low-cost way to stay in the customer’s life between visits.
How Do I Order?
Contact the WPC team with your dealership’s logo and an idea of what you’re looking to achieve. We’ll help you build a promotional product programme that works for your business. Get started here →
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