Custom Branded Umbrellas for NZ Businesses: Stand Out on Every Rainy Day

Jul 3, 2026 | Marketing Materials Blog

New Zealand’s variable weather makes branded umbrellas one of the most practical and appreciated promotional products you can put your logo on. Every time it rains — which in much of NZ is often — your brand is front and centre, visible to everyone nearby.

Waikato Printing Company stocks an extensive range of branded umbrellas through the Trends promotional range, from compact pocket umbrellas through to large golf and sports umbrellas suitable for events and sponsorship.

What Types of Branded Umbrellas Are Available?

Compact and fold-up umbrellas are the everyday hero of the promotional umbrella world — small enough to fit in a handbag or laptop bag, and pulled out whenever it rains. Options include the Colour Changing Compact Umbrella (a fun option that changes colour in the rain), the Full Colour Compact Umbrella for vibrant branding, and the Tri-Fold Umbrella for an ultra-compact fold.

Full-size walking umbrellas offer a larger canopy and more branding real estate. The Full Colour Umbrella is a popular choice for businesses wanting maximum visual impact. The Metropolitan Umbrella and Executive Umbrella offer a classic business look suited to corporate gifting.

Golf and sports umbrellas have extra-large canopies, making them ideal for events, outdoor sponsorship, and trades. The BLUNT Sport Umbrella is a high-quality NZ-designed umbrella renowned for its wind resistance — a genuine premium gift. The Titleist Tour Double Canopy Umbrella is perfect for golf club sponsorship and corporate golf days.

Eco-friendly umbrellas are growing in popularity. The SPICE Waste2Gear Umbrella is made from recycled materials, and the BLUNT Metro UV Umbrella features UV protection — ideal for the NZ sun during unpredictable spring and autumn weather.

Specialty and novelty umbrellas include the Monsoon Umbrella and the Dew Drop Umbrella, which have distinctive canopy shapes that draw attention and help your brand stand out in a sea of standard umbrellas.

Why Are Branded Umbrellas Good Promotional Products?

Umbrellas have several qualities that make them stand out as promotional items:

  • Large branding area — umbrella canopies provide significantly more print space than most promotional products
  • High visibility — used publicly, seen by many people at once
  • Long lifespan — quality umbrellas are kept and used for years
  • Genuine usefulness — people actually want them, especially in NZ

What Branding Methods Are Used on Umbrellas?

Most promotional umbrellas are branded via screen printing directly onto the panels of the canopy. Full colour panels are available on many models. Some premium umbrellas also support dye sublimation printing for all-over full colour designs.

When you submit your order to WPC, we’ll advise the best method for your chosen umbrella and provide a digital proof before production begins.

What Are the Best Umbrellas for Corporate Gifting in NZ?

For premium corporate gifts, we recommend the BLUNT Sport Umbrella or BLUNT Metro UV — these are well-known quality brands in NZ that clients will genuinely appreciate and keep. The Executive Umbrella is also a popular choice for a classic, professional look.

What’s a Good Budget Branded Umbrella?

For higher-quantity promotional giveaways, the Colt Umbrella, Director Umbrella, and Pro-Am Umbrella are cost-effective options that still deliver solid branding coverage and practical use.

Are Branded Umbrellas Right for Events?

Absolutely. Large umbrellas are often used by event sponsors for maximum visibility. For field days, outdoor expos, or sports events, a branded umbrella is both a practical giveaway and a brand statement. See our guide to Promotional Products for NZ Events for more ideas.

How Do I Order Branded Umbrellas?

Contact the team at Waikato Printing Company with your logo and approximate quantities. We’ll confirm product availability, provide pricing, and send you a proof before going to production. Get started here →

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