New Zealand tourism is built on experience — and a well-chosen branded keepsake can extend that experience beyond the holiday itself. A branded tote bag or bottle that a guest takes home keeps your accommodation, activity, or destination top of mind every time they use it — and tells the story of NZ every time they take it out in another country.
Waikato Printing Company works with tourism operators, accommodation providers, and visitor centres across NZ to produce branded merchandise that travels the world with their guests.
What Promotional Products Work for NZ Tourism Businesses?
Branded tote bags are one of the most popular giveaways for tourism businesses. Guests love a good quality bag — it’s practical to carry things in during their trip, and it comes home with them as a souvenir. Options include the Keepsake Beach Tote Bag (perfect for beach and coastal tourism), the Torino Jute Tote Bag and Modena Jute Tote Bag for an eco-friendly, NZ-heritage feel, and the Amsterdam Canvas Tote Bag for a classic cotton look.
Branded water bottles are ideal for active tourism — hiking, cycling, kayaking, and adventure activities. The Octiva Aluminium Bottle and Eden Recycled Aluminium Bottle are lightweight, eco-friendly, and send the right message about NZ’s outdoor identity. The Aura Vacuum Bottle keeps water cold all day on trail or tour. See our full drinkware guide.
Branded caps are popular summer tourism merchandise — practical for guests spending time outdoors and visible to other travellers. The Essence Organic Cap in organic cotton is a popular sustainable choice that resonates with eco-conscious international visitors. The Lane Recycled Cap takes sustainability further with a fully recycled construction.
Branded cooler bags work well for food and wine tourism, picnic packages, and accommodation welcome packs. The Oceana Recycled Cooler Bag and Emporium Cotton Cooler Tote are popular with wineries, lodges, and culinary tour operators.
Branded beanies are great for alpine, winter, and South Island tourism operators. A quality branded beanie from a ski resort, alpine lodge, or winter activity centre is a sought-after souvenir that gets worn all winter back in the visitor’s home country. The Frontier Ridge Beanie and Swiss Peak RPET Beanie both have premium appeal at a reasonable price.
Branded notebooks are popular with boutique lodges, B&Bs, and tourism experiences that want to provide guests with something to journal their travels in. The Ashbury Full Colour Notebook allows full-colour cover printing — great for showcasing NZ imagery alongside your branding. See our full notebook range.
Are Eco-Friendly Products Important for Tourism Merchandise?
Increasingly, yes. International visitors — particularly from European markets — are highly conscious of environmental impact. Products made from recycled or natural materials align with NZ’s clean, green brand and are more likely to be appreciated and used by eco-conscious travellers. See our full eco promotional products range.
Can Tourism Merchandise Also Be Sold, Not Just Given Away?
Absolutely. Many successful tourism operators and accommodation businesses sell branded merchandise as revenue items in addition to giving some away. The key is choosing quality items that guests want to own — a beautifully printed tote bag, a premium water bottle, or a quality beanie are all items people will pay for.
How Do I Order?
Get in touch with the WPC team with your logo and branding requirements. We’ll help you select products that match your tourism identity and budget. Get started here →
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