Waikato Printing Company’s Trends promotional products range is one of the most comprehensive available to NZ businesses — spanning drinkware, bags, apparel, tech accessories, eco products, and premium gifts. This post covers what’s in the range, what’s new in 2025–2026, and how to navigate it to find the right products for your brand.
What Is the Trends Promotional Products Range?
Trends is WPC’s supplier for a comprehensive catalogue of customisable promotional merchandise. It includes thousands of products across every major category — branded with your logo via embroidery, screen print, laser engraving, or digital print. Products are stocked in New Zealand and Australia, with regular new arrivals each season.
What Are the Newest Products in the Trends Range?
The Trends range receives regular updates with new product launches. Recent new arrivals include:
- Nexus Vacuum Bottle — a premium vacuum-insulated stainless steel bottle with a clean, contemporary profile
- Frontier Ridge Beanie — a high-quality knit beanie with a distinctive patch-style embroidery branding area
- Omega Notebook and Pen Gift Set — a premium A5 gift set in a presentation box, available in multiple colourways
- Oceana Recycled Backpack — a smart backpack made from recycled materials with a professional, modern aesthetic
- SPICE Waste2Gear Umbrella — an eco umbrella made from recycled materials
What Categories Are in the Trends Range?
The Trends range covers virtually every branded merchandise category NZ businesses need:
- Drinkware — vacuum bottles, mugs, travel cups, stubby coolers, wine glasses. See: Branded Drinkware Guide
- Bags — tote bags, backpacks, cooler bags, wine carriers, duffle bags. See: Branded Backpacks Guide
- Apparel — polos, beanies, caps, aprons. See: Branded Beanies Guide and Branded Polo Shirts Guide
- Notebooks & Pens — notebooks, pen sets, gift sets. See: Branded Notebooks Guide
- Tech — wireless chargers, USB accessories. See: Wireless Chargers Guide
- Umbrellas — compact, golf, BLUNT premium. See: Branded Umbrellas Guide
- Eco products — recycled, bamboo, and natural materials. See: Eco-Friendly Products Guide
- Premium gifts — wine sets, gift boxes, engraved items, pet accessories
What Are the Most Popular Trends Products for NZ Businesses?
The consistent bestsellers across WPC’s Trends range are:
- Aura Vacuum Bottle — practical, premium, and universally appreciated
- Bergen Stubby Cooler — affordable, colourful, and ideal for events and giveaways
- Frontier Ridge Beanie — a winter favourite for staff and client gifts
- Omega Notebook and Pen Gift Set — the go-to for corporate gifts and year-end giving
How Do I Browse the Full Trends Range Through WPC?
The full Trends range is available to browse on the WPC website. You can search by category, product type, or branding method. If you’re looking for something specific and can’t find it, contact WPC directly — if it exists in the Trends catalogue, we can source it for you.
Ready to explore the range? Get in touch with Waikato Printing Company for a personalised recommendation or quote. We supply branded products across New Zealand from our Matamata base.
