Real Estate Fridge Magnet Sizes and Shapes: A Guide for NZ Agents

Jul 8, 2026 | Marketing Materials Blog

Fridge magnets come in more shapes and sizes than many people realise — and the right choice depends on what you want them to do and how much branding space you need. Here’s a guide to the full range of real estate fridge magnet options available to NZ agents, from the classic house shape to large-format rectangles.

What Fridge Magnet Shapes Are Available for NZ Real Estate Agents?

House Shape

The Fridge Magnet House Shape (70×50mm) is the signature real estate fridge magnet. The shape communicates exactly what you do, makes the magnet instantly recognisable as coming from a property professional, and stands out from other magnets on the fridge. At 70×50mm, there’s room for a photo, name, and mobile number. This is the most popular format for NZ real estate agents by a significant margin.

Rectangular Magnets

Rectangular magnets offer more surface area for branding, giving you room to add more information — a QR code, your area of speciality, a tagline, and full contact details. Options include:

  • Fridge Magnet 140×100mm Rectangle — a mid-size rectangle, good for agents who want more room than the house shape but without going full A5. Popular for combined photo and text layouts.
  • Fridge Magnet 170×115mm Rectangle — a larger format, strong visual presence on the fridge. Room for a property photo, agent photo, and full details.
  • Fridge Magnet 210×145mm Rectangle — the largest standard rectangle; almost A5 size. Used for calendar magnets, large market update pieces, and premium agency campaigns.

Circular Magnets

The Fridge Magnet 70mm Circle is a distinctive shape that stands out among rectangular magnets and business cards. Popular with agents who want a more design-forward, premium aesthetic. Works well with circular agent photos (matching the style popular on social media profiles).

Photo Frame Magnets

Photo frame magnets are a clever format — they’re a fridge magnet with a clear window for inserting a 4×6 photo. Recipients are encouraged to insert a favourite photo of their family, pets, or their new home, which means they interact with the magnet every time they look at it. Your branding sits in the frame border, permanently visible.

Photo frame magnets are an excellent settlement gift — you can include a photo of the client’s new home in the frame when you hand it to them at settlement. It’s genuinely sentimental and almost always gets displayed.

Which Fridge Magnet Size Is Best for NZ Real Estate Letterbox Drops?

For letterbox drops, the house-shaped 70×50mm magnet is the most cost-effective. It’s compact, inexpensive at volume, and carries strong brand relevance. For a more impactful piece — when you want your letterbox drop to stand out — the 140×100mm or 170×115mm rectangle gives you more space for a compelling message.

Which Fridge Magnet Is Best for NZ Real Estate Open Homes?

The house-shaped magnet is the standard open home giveaway because it’s affordable at volume and deeply on-brand. For premium open homes or properties in a higher price bracket, consider a photo frame magnet — you can include a photo of the property at settlement for buyers who proceed.

How Do I Order Real Estate Fridge Magnets in NZ?

Contact Waikato Printing Company with your preferred size and shape, your artwork or logo file, and your quantity. We’ll confirm specs and turn your magnets around quickly.