Open Home Giveaways for NZ Real Estate Agents: What Actually Works

Jul 8, 2026 | Marketing Materials Blog

An open home is one of the best opportunities a real estate agent has to make a lasting brand impression. But most giveaways end up in the bin. The difference between a giveaway people keep and one they discard comes down to usefulness, quality, and relevance. Here’s what actually works for NZ real estate agents.

What Makes a Good Open Home Giveaway for NZ Real Estate Agents?

The best open home giveaways share three qualities:

They’re home-relevant — buyers are thinking about houses, kitchens, and keys. Products that tie into that mindset stick in the memory.
They’re genuinely useful — people keep things they use. A fridge magnet, a pen, or a useful tool stays; a chocolate wrapper doesn’t.
They have your contact details clearly on them — if someone loves the property but isn’t ready to buy, your name needs to be findable later.

What Are the Best Open Home Giveaways for NZ Real Estate Agents?

Here are the products that consistently deliver the best results:

Stress House — a squeezable, house-shaped stress toy with your logo. Memorable, fun, and hard to throw away. Buyers who are anxious about the decision appreciate the irony — and remember the agent who made them smile.
Fridge Magnet — House Shape — the classic real estate giveaway for a reason. A house-shaped magnet goes straight to the fridge and stays there for years. Branded with your photo, name, and contact number.
House Mint Card — a house-shaped card containing mints, branded with your logo. Small, giftable, and appreciated. Buyers take them as they leave.
Capital House Key Ring — for buyers collecting the keys to a new home, a house-shaped key ring from their agent is a perfect closing touch. Also works as an open home giveaway for serious buyers.
Magna House Fridge Pen — a pen with a magnetic backing that sticks to the fridge. Your name is on the pen they use every day and the fridge where it lives.

How Much Should NZ Real Estate Agents Spend on Open Home Giveaways?

Most open home giveaways are priced to be handed out freely — budget $1–$3 per item for volume giveaways at open homes. The Stress House and house-shaped fridge magnet are both available at competitive prices in lots of 50–500. At 100 units for a busy quarter of open homes, the cost per impression is extremely low compared to any digital advertising.

Should Real Estate Agents Give Something to Everyone or Just Serious Buyers?

Give something small to everyone — a fridge magnet, a mint card, a pen. Reserve better-quality items like key rings or branded notebooks for buyers who register or express genuine interest. This creates a natural tiered approach that’s cost-effective and memorable.

What Should Be Printed on Open Home Giveaways?

At minimum, include:

Your full name and agency
Your mobile number
Your email address or website
Optionally, your photo (especially on larger items like fridge magnets)

QR codes linking to your listings page or contact form are increasingly popular on fridge magnets and DL cards.

Can NZ Real Estate Agents Order Small Quantities of Open Home Giveaways?

Yes — many products in the Trends range are available from 50 units, and some as low as 25. WPC can help you find the right minimum order for your needs. Get in touch for a quote.