Whether this is your first set of business cards, or you’re looking to jazz up your previous design, here are some simple steps to help epitomise your business cards for top impact.

• What should go on the card?

Well, at a minimum it should have your businesses name and how to contact you. But to go a step further than this, you should personalise your cards so it fits your business and how it operates. Consider how you want people to get in contact with you. Do you want to use an email address, web address, twitter handle, or a combination of contact details?

• Introductions?

For a personal touch add your own name, but if you want them to be used universally by anyone in your business then stick to your company’s name only.

• What is your budget?

Decide how much you have available to spend on your business cards, and how many you want. Think about how you will use these cards. Will you be handing them out at events? Will you be putting them in your packaging when sending out orders? Or will you only hand out a few at important meetings?

• What is it going to look like?

Consider the visual branding, logos, and design files you already have, or if you don’t have them contemplate what you would like them to be.

Reflect upon a colour pallet that suits your brand. Certain colours symbolise specific feelings, emotions, and aspects. For example, blue represents integrity, knowledge and power, green represents nature, health, and luck, and red represents excitement, energy, and power.

Text wise, it is important to select fonts that will be eye-catching, but also legible. Make sure the font reflects your brands identity, whether that be classic, minimalist, or artsy. Fonts don’t just communicate the words they form, but also gives clues to your company’s vibe and values.

• What are your Design Decisions?

Pick images, fonts and a colour pallet that create a storefront vibe on your card, so all who receive one know who you are.

On Waikato Printing Company’s website there are many templates to choose from to make your own business cards, or you can leave it up to us!

• How to get them?

When you are happy with your business cards just place your order and get ready to receive your beautiful new cards!